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NUN1970 mission is to preserve wildlife in Mongolia, helping the herders community with fair trade and sustainable practices for sourcing the best Mongolian cashmere
NUN1970 mission is to preserve wildlife in Mongolia, helping the herders community with fair trade and sustainable practices for sourcing the best Mongolian cashmere

The Mission

Preserve and uphold Life out of chaos: celebrating an ancient spirit.

Our mission is to preserve and give back to the cashmere herding community in Mongolia while building ethical luxury products. Our Grade A cashmere creations are made-to-last, and our products are respectful of traditions and local communities.

Transcending times and places, we deliver a transparent, responsibly sourced product and experience.

NUN1970 stands for the best and most sustainable knitwear, to reflect and perpetuate life.

Transparency and respect

On a journey towards change.

Mongolian cashmere herder on a horse, against a clear blue sky

The Vision

Quality meets sustainability, transparently: inspiring actions toward change.

Bringing you the highest quality of authentic Grade A Mongolian cashmere is not enough. We strive to do more than just that. It’s all about ethics and transparency.

It’s also about the soul effort and the commitment you find in each of our products, and how it all comes to life.

Thus, you can enjoy high-quality knitwear with a reduced footprint on the environment.

You can wear the result of fair and continued support to Mongolian communities.

You can enjoy the pleasure of soft cashmere knitwear, knowing that you’re doing no harm to the planet, as an ambassador of humanity. The same we do with all of our suppliers and stakeholders.

To protect and preserve life and the environment, you’re an agent of change.

“In our world, beauty and luxury became inseparable from ethics and responsibility. All fashion brands should have compassion for those who make our beautiful garments and take proactive steps to protect our planet and the environment from the footprint of the fashion industry.”- Hany Beshr, CEO & Founder

"It's about reviving fascinating stories..."

Different times and cultures to live.

Hany Beshr, founder and CEO of NUN1970, the sustainable and ethical luxury brand producing Mongolian cashmere knitwear made in Italy

The Brand

An Ethical Cashmere Brand: the origins of NUN1970.

NUN1970 is about roots, cultures, and focus. It is about passion.

A life-long passion, the one who led Hany Beshr, the CEO and founder of the brand, a second-generation fashion entrepreneur, to follow his dreams and make them happen.

Growing up in Egypt, as a kid Hany spent plenty of time in his family’s garments manufacturing business. Since a very young age, his early memories are of bright colors, the smell of fresh fabrics, and the gentle humming sound of the knitting machines.

Fast-forward in life, after an international career in business consulting, and as a Harvard University Master graduate, Dr Beshr envisioned the idea of creating NUN1970 while working on a cross-Asia educational program for high-scholars and college students.

During his Asian business trips, he fell in love with Mongolia, fascinated by the beauty of the countryside and its lifestyle, reflected in the pure soul simplicity of the local community.

As a fashion entrepreneur, he found it ironic that Cashmere, one of the softest fabrics in the world, was produced within one of the harshest living conditions he had ever seen. That the local communities weren’t granted a fair share of the business results. This realization sparked a meaningful purpose.

On that trip, Hany committed to serving the Mongolian community, and decided to fulfil his life-long passion, reviving his family tradition of knitting and garment manufacturing. He determined to get back into the family business again.

A sustainable Mongolian Cashmere brand was born, its name was NUN1970. Its purpose was to preserve wildlife and uphold it.

“It’s all about reviving fascinating stories from different times and places”. - Hany Beshr

NUN1970 Sustainable Mongolian Cashmere Brand Vision: from the desert to your wardrobe.
NUN1970 Sustainable Mongolian Cashmere Brand Vision: from the desert to your wardrobe.

Get in touch with us

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